my brother the devil

My Brothers the Devil review By Mahim Choudhury

 The budget of the film was £1 million, the director of the film is Sally El Hosani, she also wrote the film. The production company behind the film is Rooks nest entertainment. The film has won awards such as best european film and best cinematography. The film didnt use OOH1 to help advertise it. Facebook and Twitter are the social networks that the film used to advertise. Rotten Tomatoes is also another use of advertisement the film company did. Verve Pictures distributed the film in the UK. No synergy was used to help advertise the film. My brother the devil screens at Art house cinemas. James Floyd,  Fady Elsayed, Said Taghmaoui and Stuart Earl. The producers of the film are Julia Godzinslaya, Gayle Griffths and Michael Sackler. 

My brother the Devil

Jenny Nguyen

Producer: Julia Godzinskaya, Gayle Griffiths, Michael Sackler

Production company: Rooks nest entertainment and Wild horse film

Director and Writer: Sally El Hosaini

It can be viewed at:

Empire – Leicester square

Hackney Picture house

Watermans Art Centre Cinema

Showcase Cinema Newham

Websites:

Facebook: http://en-gb.facebook.com/mybrotherthedevil

Twitter: https://twitter.com/MBTDFilm

Trailer: http://www.youtube.com/watch?v=hZjXLaDbU8A

Main stars of the movie:

James Floyd, Fady Elsayed and Saïd Taghmaoui

Awards:

Best European Film (Europa Cinemas Label Award) at Berlinale

Best Cinematography at Sundance Film Festival

CBA Worldview Sundance Impact Award at Sundance London

Best Newcomer - Sally El Hosaini at BFI London Film Festival

Grand Jury Award at Outfest

Best Actor - James Floyd at Milan Film Festival

Reviews:

The Independent praised it as 'gritty and gripping'

The Daily Telegraph called it their 'favourite narrative feature' at Sundance

Total Film gave it film of the day and placed it in its Top 3 Films at Sundance

 

Skyfall Research

We found out that the production company behind Skyfall MGM and EON financed the film. 

Since Skyfall has been released, the film has made £37.2m in 7 days. Adele's single is called Skyfall which is also the name of the film. The company behind Adele's single is Sony and it is also the company that produced the film. Other films that Sony is known for is Looper, Hotel Transylvania and Here comes the boom. Skyfall has used the internet to advertise and market their film through facebook, twitter, premier competition and skyfall website. The target audience for Skyfall is men and anyone over the age of 12 as there is mild violence and loads of action. Right now, the only way how we can watch Skyfall is in the Cinema, but once the film leaves the cinema it will be available on DVD bluray, netflix, lovefilm and online. The types of advertising we have seen in London for skyfall are posters, billboards, merchandise. The merchandises are available for fans to buy are watches, coke, nail polish and perfume etc. The mobile app that are available to link to the film are IMDb, facebook, twitter and other social networking apps.  

Skyfall research

Jenny Nguyen

Trailer:

http://www.youtube.com/watch?v=6kw1UVovByw

Synergy:

- Adele's song

- Coke

-OPI nail polish

Premiere competition:  

Websites:

- Skyfall movie http://www.skyfall-movie.com/site/

 - Facebook  https://www.facebook.com/JamesBond007

 - Twitter https://twitter.com/007

Print media:

-         Magazines/newspapers

-         Bus posters

-         Tube posters

-         Bill boards

Jenny and Maya

Jenny Nguyen

Harry Potter and the deathly hallows spoof

http://www.youtube.com/watch?v=qWcUAEgcaxA

Friday 13th Trailer

http://www.youtube.com/watch?v=-VhXo4Nye5Q

Jenny Nguyen

Production

There are four main stages when producing a film:

-          Writing – The script for the film is written

-          Pre-production – Directors, film crew and the cast are hired. The location is chosen and the sets are prepared.

-          Production – The shooting of the film takes place

-          Post-production – The film is edited with special effects and sound effects.

 Distribution

Film distribution is the process of which the film is released for a viewing audience. This may be accomplished in various ways:

-          Standard release: A movie is first released through a theatrical window then eventually released onto DVD.

-          Simultaneous release: A movie is distributed on a numerous amount of media, for example cinema, DVD and the internet all at similar times.

-          Straight-to-video release: A movie is made available to the public straight through a DVD without being played at the cinema beforehand.

Advertising in the movie industry is a form of getting across new films to persuade the public to watch it.

Different ways of advertising:

- Radio

- Trailers

- Posters

- Magazine

- Internet (Blogs, Cineworld)

- Branding (Using celebrities)

Marketing

There are many different genres of movies which appeals to different audiences but there are also multi genre movies. For example Black Swan is a drama, mystery and thriller but it also appeals to people who like ballet. The scary movie sequels appeal to people who like comedy but also people interested in scary movies as it is a parody of horror movies. 

3D films were first introduced in the 1915 but became successful in the 2000’s. 3D films are a great way of marketing as they can bring back an old movie in three dimensions, such as Titanic.

Exhibition

The most common way to view movies is at the cinema and on occasion some films would be aired on TV. But now, with technology improving, people are able to watch movies online, on their smart phones and from their sky box. DVD’s are another way in which people can watch films.

Mahim Choudhury

Maya Yeshitila

Production

The production process refers to the stages to completing a media product; from the idea to the final master copy.

1.     Pre-production refers to the tasks done before the whole production begins.

For a small video company, pre-production refers to everything that happens before shooting begins, for example, meeting with the client, research, storyboarding, location planning, etc.

For feature films, pre-production is more specific and only begins when other things have been met such as financing, screenplay and casting. In this case pre-production includes:

 •Location scouting

 •Prop and wardrobe identification and preparation

 •Special effects identification and preparation

 •Production schedule

 •Set construction

 •Script-locking (semi-finalisation of the script)

 •Script read-through with cast and director

2.     Production is where the footage is recorded. The production phase is also known as principal photography.

In large feature films the beginning of the production phase marks the "point of no return", i.e. the point at which it is no longer financially viable to cancel the project. At this point it is almost always cheaper to continue until the project is finished than to deal with the financial fall-out of cancelling.

The goal of principal photography is obviously to record all required shots; however it is fairly common to shoot "pick-up" shots in post-production. Pick-up shots may be required when a mistake is noticed or even if a performance is thought to be unsatisfactory.

3.     Post-production is referred to simply as post, e.g. "We can sort that out in post".

There are many things which can happen in post-production. Common tasks include:

 •Editing video footage

 •Editing the soundtrack, adding sound effects, music, etc.

 •Adding titles and graphics

 •Colour and exposure correction

 •Adding special effects

 •Re-shooting certain scenes if required ("pick-up" shots)

Distribution

A film distributor may be contacted at an early stage to assess the likely market and potential financial success of the film. Hollywood distributors adopt a hard-headed business approach and consider factors such as the film genre, the target audience, the historical success of similar films, the actors who might appear in the film, and potential directors. Not all films make a profit from the theatrical release alone, so film companies take DVD sales and worldwide distribution rights into account.

Other ways films are distributed to the audience are through film festivals. Film festivals are an organised, extended presentation of films in one or more movie screening venues.

Marketing

Trailers are often the first chance to promote a movie to its target audience. Starting up to a year before the release of a major studio movie, distributors run movie trailers. The purpose is to give moviegoers a taste of what the upcoming film is going to be like, while leaving them wanting more.

About the same time that the first trailers hit the cinemas, the movie studio will unveil an official Web site for the film. Typical movie Web sites allow visitors to view multiple versions of the trailer, watch behind-the-scenes interviews and mini-documentaries, read plot synopses, download cell-phone ringtones and desktop wallpaper, play games, and chat in forums and even pre-order tickets.

As the release date of the film draws closer, movie marketers try to get early press coverages in newspapers, magazines and on TV. The main movie publicity tactic is something called a press junket. At a press junket, journalists, entertainment reporters and movie critics are flown out to a special location for a day or weekend of interviews with the stars and creators of the film. The actors, directors and screenwriters sit in separate rooms and the reporters are brought in one by one to ask their questions.

Weeks before the movie opens nationwide, the promotions department starts an all-out publicity blitz. The idea is to bombard the public with so many images and promos for the movie that it becomes a "can't miss" event. Movie marketers will plaster the sides of buses with huge ads, place billboards all around the city, run tons of teaser trailers on TV, place full-page ads in major newspapers and magazines, and the movie's stars will show up on all of the major talk shows.

Exhibition

Exhibition is the retail branch of the film industry - It involves the public screening.  Exhibitors are the companies that house the films e.g. Cineworld, Art Houses such as Cambridge Picture House, Odeon and Empire. What the exhibitor sells is the experience of a film. Because exhibitors to some extent control how films are programmed, promoted, and presented to the public, they have considerable influence over the box-office success and the reception of films.

Katrina Parris